The 4th CCFW China International Children's Fashion Week was scheduled to take place from 17 to 21 July 2021 in Yishang Town, Hangzhou. With the official program released, the event was set to include children's fashion brand presentations, couture releases, supply-chain activities, industry forums and family-oriented experiences.

A platform for children's fashion and industry exchange

China International Children's Fashion Week was designed not only as a presentation platform for children's brands and designers, but also as a meeting point connecting design, manufacturing, materials, channels and other parts of the children's apparel ecosystem.

A series of kidswear and children's couture presentations were planned to highlight seasonal trends and new product directions.

Supply-chain activities and industry forums

The event brought together children's apparel brands, manufacturers, fabric and trim suppliers, cultural-IP operators, channel partners and designers to discuss how the industry could create products that children genuinely enjoy wearing.

The accompanying entrepreneur forum and supply-chain activities were planned around keynote sharing, panel discussions and business matching, focusing on the development and future direction of China's children's apparel sector.

Resource matching and innovation showcase

Industry resource-matching activities and a children's fashion innovation exhibition were also scheduled alongside the fashion week, covering materials, processes, design, products, channels and marketing.

By bringing upstream and downstream participants together, the event aimed to improve cooperation between brands, manufacturers, material suppliers and sales channels.

Family activities extended the event beyond the runway

Supported by the fashion ecosystem of Yishang Town in Hangzhou, the event also included family-oriented activities, expanding the experience beyond professional fashion presentations and giving families more opportunities to engage with children's fashion culture.